It starts with a phone conversation to discuss your project, the requirements & time frame. Once your project is booked in, we will begin conducting research to present in depth information about your business via a questionnaire to fill out, plus the help of visual mood boarding The questionnaire will help us define a clear segment you want to appeal to. It will give us a clear mission, consistency, identify emotions you want to evoke. This will help us get to the next step, which is the fun part.

Timeline: 5-7 working days

Every great logo starts with a clear direction. We’ll begin with a client questionnaire and an initial meeting to align on your goals and brand vision. From there, I’ll provide 2 moodboards exploring style and direction, along with colour palettes and typography options. This stage ensures we’re on the same page before design begins.

• Client questionnaire

• Initial meeting to align goals and needs

• Proposal with 2 moodboards for style and direction.

Estimated timeline: 4-5 working days

Once a moodboard has been approved, I’ll create 2 unique logo concepts based on the agreed direction. These are presented with a supporting colour palette and digital mockups, so you can see how the designs might look in real-world applications.

The concept & design stage begins once we have put together a strong brief to follow. I will send over concepts, colour palettes & typography as drafts for refinements. I typically do 2 concepts but sometimes I may throw in a third if I have come up with some amazing ideas.

Timeline: Min. 14 working days

You’ll have up to two full rounds of revisions to refine your chosen concept and make sure it feels right for your brand.

Timeline: Subject to changes

Once the final decisions have been made & you are 100% happy, final deposit is to be made & I will organise your new branding collateral neatly in folders, shared via Dropbox or Google Drive. We have will a final debrief to ensure that you are familiar with your branding toolbox. If you require design work in the future, I am more than happy to offer extra design services.    Your final logo will be supplied in all its variations (primary, secondary, monogram, submark etc.) and delivered in both vector and web-ready formats. I’ll also provide different colour ways, and all files will be neatly organised for you to download and use immediately.

Timeline 1-2  working days

• Final Logo recreated in all their variations

• Logos supplied in vector & web format

• Organised for you to download

• Branding style guide suppled in pdf*