Client: Retro Fit Studio

Born from a class that was inspired by 80’s old style aerobics, which became quite the hit when taught with an element of fun and not taking ourselves too seriously.

We quickly realised there was a gap in the market for women predominantly over 30 who didn’t really want to be doing the hiit style training but were too young to go to a zumba style class. From the beginning we were teaching to our class dressed up in neon and 80’s aerobic wear, and the smiles they all had on their faces showed us we were definitely onto something.

Although we will be known for our variety of retro inspired classes, we will be incorporating modern style fitness as well. We will have a super cool atmosphere. Dark walls, fluro neon signs, cool lighting… And one hell of a vibe. We will offer classes that nobody else will teach by instructors that stand out from the rest. We come from a really experienced background in the fitness industry and know we offer something unique. We joke between ourselves that our members get ‘dinner and a show’ every class…. It’s that entertaining.

CLIENT BRIEF

To create a bright and 80’s retro brand identity to reflect the personality of the studio. A little bit 1980’s teamed with athletic elements.

1. MOOD BOARDING TO CREATE THE OVERALL VISUAL IDENTITY

2. LOGO DESIGNS

3. SOURCING OF NUMEROUS GRAPHICS TO CREATE A HANDFUL OF GRAPHIC ELEMENTS FOR THE BRAND AS WELL AS COLOUR PALETTES

DESIGN DIRECTION

1. Colour Palette: Bright and fluro. Think reds, pinks, greens and blues.

2. Visual Elements: Incorporate a range of 80’s inspired graphics that compliment the logo designs