Client: Rob’s Backyard Pizza
” My name is Rob and I’ve worked for many years as a chef in the hospitality industry. I’ve always had a fascination with making pizzas. So I bought a small oven and then started learning how to make a basic dough. It soon became an obsession. After months of making pizzas week after week, I decided that a mobile pizza business was the way to go.
So with my purpose built wood fired pizza trailer I now bring my Backyard pizzas anywhere. From serving the local community on a Saturday night, local markets and private events. Robs backyard pizza can do it all.”
CLIENT BRIEF
To create branding and print collateral for Rob’s backyard Pizza. The client requested branding that had a rustic, food truck look to it.
1. MOOD BOARDING TO CREATE THE OVERALL VISUAL IDENTITY
2. LOGO DESIGNS IN THEIR DIFFERENT LOCKUPS AND EXPORTED IN WEB AND VECTOR FORMATS
DESIGN DIRECTION
1. Colour Palette: Rustic, earthy, warm. Rob is of Irish heritage, so adding in green through uniform colours added some brand story telling into the business.
2. Rustic and warm: Was the main goal. I created the typography as though it looked like rolled out pizza dough. All graphic elements including social media icons were asymmetrical shapes
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