Client: These Golden Years

In These Golden Years, Maddi reveals the art of heirloom photography, capturing the essence of birth, motherhood, and family bonds. Her work goes beyond simple sessions; it creates timeless narratives set against outdoor landscapes and studio backdrops, adorned with lush florals and evocative props.

Guided by creativity, Maddi’s photography carries a dreamlike quality, blending reality and fantasy to create vivid, enchanting images. These moments, captured both digitally and in print, are not just photographs but heirlooms—treasured keepsakes that preserve fleeting moments for generations to come.

CLIENT BRIEF

Develop a beautiful and cohesive visual identity for “These Golden Years” that reflects the ethereal, timeless, and enchanting nature of the brand.

1. MOOD BOARDING TO CREATE THE OVERALL VISUAL IDENTITY

2. CUSTOM ILLUSTRATED LOGO DESIGNS

DESIGN DIRECTION

Mood Boarding:

1. Curate a mood board that encapsulates the overall visual identity of “These Golden Years.”

2. Include elements that reflect the brand’s focus on heirloom photography, the essence of birth, motherhood, family bonds, and the dreamy, narrative-driven style of the photography.

3. The mood board should inspire the creation of a visual language that resonates with the brand’s ethereal and timeless qualities.

Custom Illustrated Logo Designs:

1. Design custom logos that align with the mood board and overall visual identity.

2. Ensure the logos are versatile and can be used across various platforms, including digital and print media, while maintaining the enchanting and timeless feel of the brand.

3. Incorporate elements that symbolize the brand’s essence, such as nature, florals, and the concept of time as it relates to the preservation of cherished family moments.