Client: Purple Noon Gallery

Purple Noon Gallery is a contemporary art gallery on Sydney’s northwest outskirts, at the foot of the Blue Mountains. The gallery supports the work of established artists, whilst also providing a nurturing platform for fresh talent & local art. Gallery director Dr Robyn Williams carefully curates the constantly changing program of exhibitions. Purple Noon has forged a reputation for outstanding contemporary art projects, showcasing established practitioners from around Australia.

Concerned with ideas around cultural exchange, the gallery incorporates a diverse mix of art from around Australia, proudly supporting Australian Indigenous artists presented in association with several important Aboriginal Art Centres. It also administers the national Hawkesbury Art Prize, developing & broadening ideas on contemporary Australian identity.

The primary focus of Purple Noon Gallery is to promote excellence & innovation in contemporary art, holding diverse & exciting exhibitions, events, & forums to create opportunities for collectors & investors to meet with artists for discussion.. Since its opening in November 2006 Purple Noon Gallery continues to establish itself as an exhilarating cultural hub for the local community & has become an attractive alternate art destination for neighbouring Sydneysiders.

Purple Noon exhibits an impressive range of contemporary Australian paintings, limited edition prints and etchings, sculpture, fine woodwork, glass and jewellery by local & national Australian artists.

CLIENT BRIEF

To create a visual identity system that would add onto an existing logo. (Brand Refresh)

1. MOOD BOARDING TO CREATE THE OVERALL VISUAL IDENTITY

2. LOGO DESIGNS

3. SOURCING OF NUMEROUS GRAPHICS TO CREATE A HANDFUL OF LABELS FOR THE PRODUCT RANGE.

DESIGN DIRECTION

1.  Rustic Elegance: Embrace the raw beauty of the countryside with earthy tones and natural textures. Incorporate weathered wood, rough-hewn stone, and antique accents to evoke a sense of timeless charm. Let simplicity and authenticity be the guiding principles, reflecting the serene allure of rural landscapes and the rich artistic heritage of the region.

2. Australiana charm: Explore the art gallery’s environment to incorporate magpies, flannel flowers and wattle into the visual elements of the brand.