Find your angle
Jacinda is a Sydney-based marketer who transitioned from a corporate career to launching her own business, offering marketing services to small and medium-sized businesses across Western Sydney.
With experience in high-level strategy and execution, she made the decision to step out on her own to work more closely with service-based businesses, from photographers and high-end hair salons to trades and construction companies.
Brand Positioning & Strategy
Brand Voice & Messaging
Visual Identity design
Collateral Design
Custom font file
The Challenge
Jacinda’s audience spans both masculine and feminine industries, requiring a brand that could confidently sit across a diverse client base without feeling disconnected.
The direction needed to strike a balance between:
- “Cool girl” energy — confident, modern, and a little edgy
- Masculine undertones — grounded, structured, and dependable
- Approachability — friendly, modest, and not overly corporate
The Solution
We developed a brand identity that leans into contrast and restraint. A clean, sans-serif logo forms the foundation, simple, confident, and highly versatile. From there, the visual identity does the heavy lifting.
Key elements include:
- A custom distorted typeface, “Broque Bebas”, introducing texture and edge
- A muted, earthy colour palette, designed to feel grounded and timeless
- A bold yellow highlight, used intentionally to cut through and draw attention
- Moody, grainy imagery layered with graphic elements to create depth and personality
The result is a brand that feels effortlessly cool while remaining professional and adaptable across industries.
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