Maroubra’s Favourite Sports Club
Maroubra Seals Club is a distinguished social and recreational hub in Maroubra, Sydney. Offering a wide range of premium services and amenities, catering to the diverse interests of our members and guests. Our focus is on providing exceptional social and leisure experiences, creating a welcoming and inclusive environment.
As a one-stop destination, our comprehensive facilities include a restaurant, bars, gaming area, entertainment events, and function rooms. We take pride in our commitment to quality, ensuring that each experience is of the highest standard. We value accessibility and affordability for our community, making our offerings a great value for our members.
Our niche lies in being a family-friendly establishment, promoting wholesome experiences for all ages. In addition to our existing services, we are expanding our full-size gym and pool area over two floors, with a focus on wellness. This expansion will feature group fitness, reformer Pilates, cold tubs, a steam room, and a sauna, further enhancing the well-being of our members.
A premium, family-oriented, and inclusive destination dedicated to social and recreational excellence with an added emphasis on wellness and fitness.
Brand Positioning & Strategy
Brand Voice & Messaging
Visual Identity design
Collateral Design
Logo Animation
DESIGN DIRECTION
1. A young and cool brand: Geometric shapes. sleek lines, typography, mixed with a modern yet rustic san serif typefaces
2. Colour Palette: Recreate the black and red to ocean blues & warm yellow based reds, the kind you find in retro beach photos from the seventies.
3. A send of moderness and seriousness: Incorporate a range of floral, water colour like graphics that convey the essence of nourishment, growth, and plant vitality.
4. Typography: Art deco meets cool, a mix of san serif, serif and hilight of script type pairing.
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