Designing confident brands, websites and visual creatives for service based businesses to connect with curious and discerning audiences.

The LC approach

BYLC is a small Sydney based creative hub built for businesses that want more than someone who simply follows the brief.

Working closely with small to medium-sized businesses to build brands, websites and digital experiences that are thoughtful and ignite curiosity. That means asking questions, challenging ideas when needed and finding the solution that makes the most sense for the business.

It might be a one-woman show, but that doesn’t mean small thinking. There’s curiosity behind the work, strategy behind the ideas and a genuine interest in adding a pop of imagination into the world.

Retro Fit Studio

These Golden Years

Maroubra Seals

Kaycee Ink

Regional Landscape Co.

Murphy Infocus

Hello Lucy Lou

Mimi Floristry

Aria Homes NSW

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“Working with LC was hands-down the best decision for our business. We needed a total brand and website refresh, and the results were better than we imagined.
The design, professionalism, and attention to detail made all the difference.”
Glenn – Hawkesbury Valley Winery Tours

“Superb attention to detail!! Lou absolutely nailed my design brief and created the most appropriate branding for my floral biz. She spent the time getting to know exactly how I wanted to represent myself and provided me with such a cohesive set of branding elements that I look forward to using every single day. I get complimented on my logo almost every job I do!! Top tier artist who I would recommend to anyone who wants unique, personalized design work.” – Mia, Mimi Floristry

“Louise is a pleasure to work with. She immediately understood the brief and I couldn’t be happier with the work completed. Will definitely use again.” – Marcelle Clare

Capabilities

Brand

Brand Identity
Logo Design
Brand Guidelines
Collateral Design
Signage & Wayfinding
Packaging Design
OOH Advertising

Digital Experiences

Website Design
Website Development
Landing Pages
Website Audits
Website Content Updates
Digital Design

Content

Social Media Content Creation
Social Media Management
Content Planning
Reels & Social Video
Outdoor video and drone

Motion

Motion graphics
2d Logo Animation
Animated Social Content

Services

Expertise