SCOPE OF WORK

Between 2016-2021, I leveraged my keen eye for detail to create compelling marketing content, ensured that finishing touches on-site exceeded client expectations, and worked closely with clients to deliver a personable, 5-star experience during their stay at Australia’s leading glamping events company.  

1. Content creation for social media for Avant-Garde Camping Co (which would then transition to Glamp Nation) and it’s sister brand Flash Camp

2. Graphic Design for all print and digital marketing materials including a range of beautiful information catalogues that was easy to understand and digest but to also inform, prepare & excite glamping guests for their up & coming bookings.

3. On site styling inside the glamping bell tents, as well as in the communal marquee areas

DESIGN DIRECTION

1. Colour Palette:   While we hired a design agency to develop our website and new logos, I was then in charge of all internal marketing content. The colour palette for the visual identity was all about being CRISP, always using white backgrounds, black typography or forest green alongside crisp natural photography. Graphic elements were also welcome alongside water colour to add a pop of colour in diagrams and illustrations. 

2. Modern, understated and elegant messsaging: With our pristine reputation for reliability, we aimed to scale up as pioneers and experts in the market. No job was too small or too large, and we always delivered on our promises. If a site had challenging access or poor soil for setting up glamping tents, we were upfront and honest about it, there was never any  time for a cash grab, we cared more about experience than profit. Our language and messaging was delivered through our website, marketing collateral and social media platforms.

 Video WORK

As the socal media landscape changed between 2026- 2021, so did my priorities. I focused on landscape video for IGTV during my time making content for the Glamp Nation brands. One of my most accomplished peices of content was our brand activation campaign that I ideated, captured and produced and published across varying channels.

 DESIGN WORK

The gallery below is a snapshot of some of the graphic design work I produced for our corporate clients, festivals as well as our private event clients.

Please note* There are a few professional photos and drone photography that were captured by a handful of contractors, and not myself,  some photos are captured myself, imagery used with permission.